Journal of Applied Management and Advanced Research (JAMAR)

In the lower socio-economic level of the society, women do more hazardous manual labour than men. Women do more than half of the agricultural works in India. Still, men are considered to be the breadwinners. This sense of women being inferior is passed on from one generation through psychological conditioning. The most widespread and dehumanizing discriminations and assaults against women are on the psychological level. The female psyche is being crushed at the very childhood. The female psyche is brutalized long before bodily violence is inflicted on her. They are conditioned to accept inferior positions in society. Women from childhood undergo a slow unconscious process of destruction or denial of their self-worth. The community creates in girls at home and school-specific thinking patterns through conditioning, ascribed to the female sex an inferior status.

Today, companies are well aware of the significance of sales and attempt to stabilize and/or improve their status in the markets' competitive climate by increasing their sales. The present qualitative research aims to enumerate the factors influencing sales effectiveness using grounded theory to identify the categories underpinning the companies' effectiveness of co-research data collected from 10 experts in Iran's food industry. The collected data were analyzed by coding in the MAXQDA software. Results show that 287 concepts (in terms of repetition) were extracted from the interviews at the first step (open coding). By considering the relationship of the concepts at the axial coding level (the second step), they were narrowed to 26 categories, and final. Finally, they were identified at the third step (selective coding). These themes, i.e., the factors underpinning organizational sales effectiveness, include the firms' strategic orientations, marketing capabilities, sales control management, salesforce performance, and environmental factors. Sales effectiveness was also decomposed into the categories of investment, profitability, market share, and customer satisfaction.

Behaviour is conceptualised and defined in several ways. It is a way one acts in various situations. Human behaviour is known to be complex in nature. Organisms with more complex nervous systems have a greater ability to learn new responses and thus amend their behaviour depending on various factors. A huge range of factors influences human behaviour.

COVID-19 pandemic: The coronavirus disease (COVID-19) has affected every segment of life. It led to a dramatic loss of human life worldwide; there was an unprecedented challenge to human life, public health, food and the way world works.

COVID-19 situation led to various changes in daily activities, which is termed as 'New Normal'.This study is conducted to understand the behavioural change in people due to COVID-19 situation including that of attitude, purchase behaviour, individual behaviour.

This study aims to give a comprehensive insight into the drive of online shopping among tertiary students in Ghana, considering the role of attitude and subjective norm. With the technique of convenience sampling, the data were gathered from Ghanaian tertiary students via a web survey. In all, the selfadministrated questionnaire consisted of 400 respondents. In analyzing the data, SmartPLS version 3.2.9 was used. The findings revealed that recommendations have a significant positive effect on purchase intention, attitude, and subjective norms. Also, it was realized that there is a significant positive effect of online reviews on purchase intention, attitude, and subjective norm. Lastly, though there was no significant influence of attitude on purchase intention, subjective norms positively influenced purchase intention. In all, these findings show that a favorable online review and recommendations by an earlier user will eventually trigger a positive purchase intention, among others. The results are valuable to the growth and expansion of online shops. It admonishes that being able to meet early online consumers' needs and giving attention to their feedback is very instrumental in attracting other consumers.